WVU :: Perley Isaac Reed School of Journalism

Senior Associate and VP of New Media
Murphy Putnam Media

A senior associate and vice president of new media for Murphy Putnam Media, Philip de Vellis has a wide range of professional experience in commercial post-production, politics and Internet communications.

De Vellis is best known as the creator of the "Vote Different" ad, which he posted online under the pseudonym ParkRidge47. The ad, which mashed up Apple's iconic "1984" spot with footage from Sen. Hillary Clinton's campaign Web site, has received more than 4 million views on YouTube and was featured on every major U.S. television network, cable news channel, newspaper and political blog. The San Francisco Chronicle called it "a watershed moment in 21st century media and political advertising."

At Murphy Putnam Media, de Vellis produces broadcast television spots and Internet video for issue advocacy groups and candidates at the local, state and national level.

He previously worked as a senior strategist at Blue State Digital, a progressive Internet consulting firm, where he developed creative content and online communication strategies for political and labor clients.

As Internet communications for Sherrod Brown's successful 2006 U.S. Senate race in Ohio, de Vellis developed an online communications plan that yielded $1.1 million in campaign contributions from 21,000 donors, employed innovative technology to persuade undecided voters and conducted outreach with bloggers and progressive media. He wrote and produced online video ads and rapid response clips for the campaign, including a piece that was featured on CNN’s “Larry King Live.”

His political experience also includes serving as the deputy Internet communications director for Wal-Mart Watch, and as a senior field staffer for the Ohio coordinated campaign to elect John Kerry.

Prior to his full-time work in politics, de Vellis was a freelance video editor and motion graphics designer for clients including Fox Sports, DirecTV, TVG, Warner Bros. Records, Columbia Records, Napster and Amgen.

De Vellis was born and raised in Los Angeles, Calif., and graduated from UCLA with a bachelor’s degree in history.

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	Senior Associate and VP of New Media Murphy Putnam Media A senior associate and vice president of new media for Murphy Putnam Media, Philip de Vellis has a wide range of professional experience in commercial post-production, politics and Internet communications. De Vellis is best known as the creator of the "Vote Different" ad, which he posted online under the pseudonym ParkRidge47. The ad, which mashed up Apple's iconic "1984" spot with footage from Sen. Hillary Clinton's campaign Web site, has received more than 4 million views on YouTube and was featured on every major U.S. television network, cable news channel, newspaper and political blog. The San Francisco Chronicle called it "a watershed moment in 21st century media and political advertising." At Murphy Putnam Media, de Vellis produces broadcast television spots and Internet video for issue advocacy groups and candidates at the local, state and national level. He previously worked as a senior strategist at Blue State Digital, a progressive Internet consulting firm, where he developed creative content and online communication strategies for political and labor clients. As Internet communications for Sherrod Brown's successful 2006 U.S. Senate race in Ohio, de Vellis developed an online communications plan that yielded $1.1 million in campaign contributions from 21,000 donors, employed innovative technology to persuade undecided voters and conducted outreach with bloggers and progressive media. He wrote and produced online video ads and rapid response clips for the campaign, including a piece that was featured on CNN’s “Larry King Live.” His political experience also includes serving as the deputy Internet communications director for Wal-Mart Watch, and as a senior field staffer for the Ohio coordinated campaign to elect John Kerry. Prior to his full-time work in politics, de Vellis was a freelance video editor and motion graphics designer for clients including Fox Sports, DirecTV, TVG, Warner Bros. Records, Columbia Records, Napster and Amgen. De Vellis was born and raised in Los Angeles, Calif., and graduated from UCLA with a bachelor’s degree in history.